Traditional hiring favours formal education and overlooks talent. Roughly 60% South African work-seekers didn’t graduate high school. We needed a way to measure fluid intelligence (problem-solving) to showcase in CVs for a better chance at being hired.
Role
Lead end-to-end design: Worked with clinical psychologists, product managers, and developers.
Rapid usability testing: Testing with representative users to improve early ideas.
Design value
250k+ completions in the first 3 months.
Advocacy for equitable hiring—proving potential isn’t tied to background or traditional qualifications.
Key learning
Ready-made UI left more time for problem solving
Developers used the design system to build a proof of concept.
This gave them more freedom to work on the complex logic of the assessment without having to build the UI from scratch.
How modular and re-usable web components are setup in the design system.
